(Photos courtesy of The Associated Press/Reuters Photos/Getty Images/Q'aja)
I was fortunate enough recently to get a few words out of my buddy Tony Q'aja, founder of Q'aja Couture and a longtime KC supporter. I caught up with Tony on the current state of the style game on the US and European Tours, what we can expect from Q'aja in the coming year and how it is having a young US player wearing his designs...
As you know, Q’aja has a background [in] tailoring, where we have to consider how a garment should fit a consumer. The fit of a garment has to be created with a thought for what the garment is going to be used for. It is these important considerations that make Q’aja distinctly clothing [for golf.]
So we had to create garments that would look good (fit), feel good (fabric), and perform well (functionality).
Our ready-to-wear pants have a unique adjustable waistband that helps towards a perfect fit. For those of you that have the athletic figure (hate you), with a small waist and large seat (ok, ass) you can buy the larger size and glide the waistband until you are comfortable. For those of us with a good living athletic figure (ok, large) you can get the pants to fit nice on the seat and glide the waistband out.
Fabrics are very important. We use natural, cool wool for our pants and merino wool with polyester for our polos. The wool keeps your body temperature cool in heat and warm in the cold. Q’aja is created for the savvy guy that can appreciate and understand these attributes.
We are always looking at ways of improving our products, not just from a design perspective but also functionality. We hope that Q’aja actually initiates the demand from the buyers through its creativity. Remember, when we created the [V] slits at the hem of the pants, initially people were not sure; but now everyone is wearing them because they are not only functional but also good-looking and different.
So I was keen to show the Q’aja ethos to you guys. Scott Piercy decided he wanted to have a different look than the other players and understood the benefits of the products and their quality fabrics. Again, as Scott will tell you, the positivity he feels everytime he goes out to play is because of the feel-good factor he gets when he puts Q’aja label clothing on. Oh, and he’s not had a bad maiden year either!
We introduced some trendier designs for some of our younger players without going overboard. Remember Q’aja is about sophisticated style. These have been introduced initially through our world exclusive bespoke Polo facility.
My personal style is probably reflected in my collections. Sadly, I am no longer a teenager or the athletic soccer player of my youth. I have grown to appreciate quality and sophistication. In a small paraphrase, ‘Classic with a Twist’, just like Q'aja...