Monday, November 16, 2009

The KC Gets Kidnapped!?

(All Photos the sole property of Getty Images)

The Kiwi Challenge is fast becoming one of our favorite events at the KC. The venue, New Zealand's Cape Kidnappers, breathtakingly transports you to a sort of golfing Neverland (Think Peter Pan, not King of Pop) and what better locale for the competition that touts its victor "Best Golfer Under the Age of 30..."

With four of the PGA Tour's best and brightest, one would have to think that fashion, in some sense, would enter into the foray - along with the anticipated attitude, competitiveness and youthful vigor that make this event so much fun. This year's lineup had a little bit of everything style-wise, which we loved: 

You have Anthony Kim in Nike Golf - very sporty, function out-favoring form, slim cuts; Camilo Villegas in J. Lindeberg - more "fashiony," bootcut trousers, edgy, a little rock n' roll; Sean O'Hair in Ashworth - All-American boy, stoic, more traditional fits, natural materials and Hunter Mahan in Under Armour - the closest thing golf has to The X-Games.

Four very different and distinct attitudes reflected in their personal styles and the apparel companies they've chosen to represent. It's sort of a chicken and an egg type thing here, but one wonders - with such great congruity between the apparel these young men wear and their attitudes and auras - is the spokesman always eventually drawn to the right brand or does the spokesman eventually become the brand, regardless of whether or not it's the right one - so to speak... In any event, someone is doing their job here, because it all works.   

Who looked the best out there? Depends on what you like... To see four young golfers wearing clothing that fits them properly is a victory for all of us in the apparel industry and a recent phenomenon of sorts. At the KC, we are never known to promote complacency, but since it's the Silly Season, let's try not to get too serious about it... Being serious is really an over-30 thing anyway, right?


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