(All photos the property of the Associated Press)
It's a wonder that players in the Omega Mission Hills World Cup made it through security at the airport - they were packing some serious heat...
I set out to start a place where people might come to read about and discuss golf clothing and golf style. I think I bring a foundation of apparel knowledge, a love for the game and a little bit of an obsession that make me worth listening to. I hope you enjoy reading, contribute where you see fit and come back often.
As you know, Q’aja has a background [in] tailoring, where we have to consider how a garment should fit a consumer. The fit of a garment has to be created with a thought for what the garment is going to be used for. It is these important considerations that make Q’aja distinctly clothing [for golf.]
So we had to create garments that would look good (fit), feel good (fabric), and perform well (functionality).
Our ready-to-wear pants have a unique adjustable waistband that helps towards a perfect fit. For those of you that have the athletic figure (hate you), with a small waist and large seat (ok, ass) you can buy the larger size and glide the waistband until you are comfortable. For those of us with a good living athletic figure (ok, large) you can get the pants to fit nice on the seat and glide the waistband out.
Fabrics are very important. We use natural, cool wool for our pants and merino wool with polyester for our polos. The wool keeps your body temperature cool in heat and warm in the cold. Q’aja is created for the savvy guy that can appreciate and understand these attributes.
We are always looking at ways of improving our products, not just from a design perspective but also functionality. We hope that Q’aja actually initiates the demand from the buyers through its creativity. Remember, when we created the [V] slits at the hem of the pants, initially people were not sure; but now everyone is wearing them because they are not only functional but also good-looking and different.
So I was keen to show the Q’aja ethos to you guys. Scott Piercy decided he wanted to have a different look than the other players and understood the benefits of the products and their quality fabrics. Again, as Scott will tell you, the positivity he feels everytime he goes out to play is because of the feel-good factor he gets when he puts Q’aja label clothing on. Oh, and he’s not had a bad maiden year either!
We introduced some trendier designs for some of our younger players without going overboard. Remember Q’aja is about sophisticated style. These have been introduced initially through our world exclusive bespoke Polo facility.
My personal style is probably reflected in my collections. Sadly, I am no longer a teenager or the athletic soccer player of my youth. I have grown to appreciate quality and sophistication. In a small paraphrase, ‘Classic with a Twist’, just like Q'aja...
Peter Millar Partners with NBC Sports
Leading Lifestyle Brand Becomes Official Apparel Supplier of NBC Sports Golf Production Team
CARY, NC (November 9, 2009) – Peter Millar, a leader in the luxury apparel market, announced today that it has entered into a new partnership with NBC Sports. Peter Millar will outfit the entire NBC Sports golf talent and production team beginning with the Chevron World Challenge on December 5th, 2009 at Sherwood Country Club. As the official apparel provider for NBC Sports golf, the chosen items will feature both the NBC Sports and Peter Millar logos.
“We are thrilled to form a partnership with NBC Sports. The golf world is such an important part of the Peter Millar lifestyle. With NBC Sports, each week we will be entering into our customers’ home through Dan Hicks, Johnny Miller and the entire broadcast team. ” says Scott Mahoney, President & CEO of Peter Millar.
“We look forward to providing Peter Millar with a national stage for their superior product as our golf announce team will wear a variety of their apparel throughout our extensive schedule,” said Ken Schanzer, President of NBC Sports. NBC’s golf schedule is highlighted by The Players Championship, US Open Championship, Fed-Ex Cup Playoffs & Ryder Cup in 2010.
Peter Millar will bring a timeless sophistication and style to the telecasters’ apparel choices. From sport coats, dress shirts, neckwear, sweaters and knit shirts, the broadcast team consisting of Dan Hicks, Johnny Miller, Roger Maltbie, Gary Koch, Bob Murphy, Jimmy Roberts, Mark Rolfing and Dottie Pepper will all be dressed by Peter Millar.
ABOUT PETER MILLAR
Peter Millar, LLC is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution. The Company’s brand names include Peter Millar, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings and Tweed Peacock. For more information, please visit www.petermillar.com or contact Millie Graham at 919.465.0155 #109 or email: firstname.lastname@example.org.
NBC Universal Sports & Olympics, known for amassing large audiences while presenting the most prestigious properties in sports, represents superior production, broad promotion, and mutually beneficial partnerships, all designed to elevate the sport. Other prestigious NBC Sports properties include Notre Dame football, the U.S. Open Championship, The Ryder Cup, Presidents Cup, Kentucky Derby, Preakness Stakes, Wimbledon, French Open, and the Stanley Cup Final.