Monday, November 9, 2009

Inside the Ropes: NBC Team to Wear PM Gear

As alluded to in the Peter Millar S/S 2010 preview, NBC and PM have agreed to a partnership wherein the NBC golf and production team - think Miller, Hicks, Roberts, Pepper, McCord, etc. will be sporting Peter Millar apparel beginning in early December at Sherwood for the Chevron World Challenge. 

A very exciting announcement for those familiar with the Peter Millar brand - as the sophisticated colors, materials and textures of PM offerings are a sort of new level of look for NBC's team and a much-needed facelift. Our only hope here is that they get as creative as possible with the looks and really use the serious depth of PM's menswear collection to get these guys looking sharp and sophisticated. We're picturing layering techniques like a quilted vest under a sportcoat and exotic leather belts for the on-course guys. I wonder sometimes who styles for those guys - would be a fun job. KC consulting services is always open for business...Look us up.

Here is the official announcement, courtesy of Peter Millar:

Peter Millar Partners with NBC Sports

Leading Lifestyle Brand Becomes Official Apparel Supplier of NBC Sports Golf Production Team


CARY, NC (November 9, 2009) – Peter Millar, a leader in the luxury apparel market, announced today that it has entered into a new partnership with NBC Sports.  Peter Millar will outfit the entire NBC Sports golf talent and production team beginning with the Chevron World Challenge on December 5th, 2009 at Sherwood Country Club.  As the official apparel provider for NBC Sports golf, the chosen items will feature both the NBC Sports and Peter Millar logos.


“We are thrilled to form a partnership with NBC Sports.  The golf world is such an important part of the Peter Millar lifestyle.  With NBC Sports, each week we will be entering into our customers’ home through Dan Hicks, Johnny Miller and the entire broadcast team.  ” says Scott Mahoney, President & CEO of Peter Millar.


“We look forward to providing Peter Millar with a national stage for their superior product as our golf announce team will wear a variety of their apparel throughout our extensive schedule,” said Ken Schanzer, President of NBC Sports.     NBC’s golf schedule is highlighted by The Players Championship, US Open Championship, Fed-Ex Cup Playoffs & Ryder Cup in 2010.


Peter Millar will bring a timeless sophistication and style to the telecasters’ apparel choices.  From sport coats, dress shirts, neckwear, sweaters and knit shirts, the broadcast team consisting of Dan Hicks, Johnny Miller, Roger Maltbie, Gary Koch, Bob Murphy, Jimmy Roberts, Mark Rolfing and Dottie Pepper will all be dressed by Peter Millar.  



Peter Millar, LLC is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution.   The Company’s brand names include Peter Millar, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings and Tweed Peacock.  For more information, please visit or contact Millie Graham at 919.465.0155 #109 or email:


NBC Universal Sports & Olympics, known for amassing large audiences while presenting the most prestigious properties in sports, represents superior production, broad promotion, and mutually beneficial partnerships, all designed to elevate the sport.  Other prestigious NBC Sports properties include Notre Dame football, the U.S. Open Championship, The Ryder Cup, Presidents Cup, Kentucky Derby, Preakness Stakes, Wimbledon, French Open, and the Stanley Cup Final.



Anonymous said...

An idea for blog entry for you KC. With all the big sports brands actively seeking a bigger slice of the cake. Styling is more and more casual. The PGA tour asked the players to shave recently. along with the influences of players from soccer, basketball and football. How long before tour players start sporting tattoos? Body art in the style of a half, or even full sleeve design? I can't think of many golfers that have one. . . Tattoo anyone?

Patricia Hannigan said...

Peter Millar is a beautiful line. I especially like their ties which makes me wish ties could be brought back to the course and worn as they were during the golden age.

Probably won't happen though. :o(