Monday, November 9, 2009

Back to Asics?

(Photos the property of The Associated Press and Asics)

As reported by the KC back in April, Asics has been planning to drop a golf shoe on the US market. That day has arrived, as the Gelace (Gel-Ace) will be available in mid-November at

There has been a lot of shakeup news in the golf shoe market as of late - with FJ's Icon, JL's independent shoe release (they have previously collaborated with Puma) the new Nike Tour Premium, the Adidas 360 4.0, new Puma models earlier this spring and finally the Asics intro...That's a lot to choose from when you are looking for a top flight golf shoe. 

At 150-175 bucks MSRP, the Asics shoe will be priced well below higher-end competition. The shoe is most certainly sporty in heritage, and golfers looking for a shoe compatible with a more classic wardrobe will struggle. But if you wear a lot of Puma, Sligo and other more "in your face" brands, these will work nicely with the color palettes of your existing closets.

As far as bells and whistles, Asics offers a hidden lacing system that keeps the top line of the shoe looking streamlined and slimmer, and the traction and stability are given the attention you would expect from a company with a running pedigree. 

Personally, we think the white base/silver/black model is the keeper of the bunch. You could go real clean and modern - black polo and a white pair of trousers - and these shoes are bold enough to carry the entire look. Back to (B)asics, indeed...


1 comment:

Anonymous said...

Don't get me wrong, Asics have a great sporting heritage. But as mainstream sports brands awaken to the opportunities afforded to them by golf, it's no surprise the Japanese giants have leapt on the bandwagon. Following the likes of Adidas, Nike and Puma. Personally, I wish they would all stick to track and field. One of the novelties of golf was the style of dress. . What next? sweat suits for golf!