New York Haberdashery Show

"BCR"






Todd Martin and Chris Knott

I stopped by the Warwick Hotel on Friday morning to chat with my friends Chris Knott and Millie Graham from Peter Millar. As always, we had fun firing back and forth about the latest developments in golf style, menswear and, of course, gossip. When I'm around the Peter Millar team, I always just want to slip into a Southern drawl - that syrupy demeanor is infectious. I was also pleased to get a chance to meet Todd Martin, who will be running the golf division for PM going forward and to hear some great news about the upcoming year... More to come on that.

Of course, we also had business to attend to, and that meant seeing all the new fall 2010 apparel from the ever-expanding PM collection. I am consistently blown away with the quality and the sheer scope of what they offer to their customer. New for this fall is a barrage of Italian-influenced outerwear; think zip-out vests, quilting, Loro Piana Storm System technology, etc. They are also doing a variety of beautifully-made shoes and belts with new closures. I'm amazed they are able to move all this stuff, but PM is able to make a super high-quality product and sell it well under comparable offerings from more renowned manufacturers from, say, across the pond - which has been a formula that seems to have worked in the men's specialty shops where they make their home.  

As far as golf goes, PM offers boundless options in autumn sweaters: cashmere, merino, 1/4 zip, cardigan, shawl collar, classic v-neck. The fall book is just enormous. Knits are bold and bright, as always, and their pants have expanded to include several new styles of trousers including patterned wool offerings that fit with the sophistication of what I've been seeing for fall 2010 from others. 

For the slightly older and more fiscally comfortable set that makes up the PM customer base, it's worth knowing that PM has never been more on top of its game than in 2010. But don't think the last 9 years have jaded these guys, they're still having plenty of fun. When asked about the scent of the new Peter Millar cologne offering, several members of the team - after attempting a more sophisticated pitch expounding the tri-layer musk and citrus oil formulation -finally remarked, "Hell, we just call it BCR... Bitches come runnin'..." 

Sold. 

-KC