Chu on This, Jack...

(Photo courtesy of Golf Digest/Jack Nicklaus/David Chu)

David Chu, ex-Nautica founder and consummate style man, is joining forces with the Golden Bear to push Jack Nicklaus apparel to the next level. Chu and his current outfit, David Chu Management Group, will be the top advisors - dusting the cobwebs off the Nicklaus apparel brand with hopes to enter the heavily contested arena of golf and lifestyle apparel dominated by Polo Ralph Lauren, Nike Golf, Adidas Golf and the rest of the big swingers.

David has dabbled in the golf and sportswear market with Lincs by David Chu, which has some pretty nice-looking pieces that could be a snapshot of what they might offer for the Nicklaus collection.

Chu could be just what Jack needs, as David is that perfect blend of menswear fanatic and avid golfer. (Reminds me of a couple guys I know...ahem.) And Jack himself will have a more hands-on role than he has in the past with regards to apparel. Should be an exciting partnership and a good facelift for the Bear - we'll be sure to keep you abreast of the developments here at your favorite golf style blog...