(All photos the property of the Associated Press)
It's a wonder that players in the Omega Mission Hills World Cup made it through security at the airport - they were packing some serious heat...
I set out to start a place where people might come to read about and discuss golf clothing and golf style. I think I bring a foundation of apparel knowledge, a love for the game and a little bit of an obsession that make me worth listening to. I hope you enjoy reading, contribute where you see fit and come back often.
1. There are a lot of golf polos and trousers on the market, what sets Q'aja apart and how is Q'aja working on staying updated to meet buyers demands? Yes, Sean. There seems to be a growing trend to have a golf line. There are designer brands that feel they have to have a golf line to stop their consumer from going to other brands that do a golf line and indirectly start becoming a consumer of the opposing brand.
As you know, Q’aja has a background [in] tailoring, where we have to consider how a garment should fit a consumer. The fit of a garment has to be created with a thought for what the garment is going to be used for. It is these important considerations that make Q’aja distinctly clothing [for golf.]
So we had to create garments that would look good (fit), feel good (fabric), and perform well (functionality).
Our ready-to-wear pants have a unique adjustable waistband that helps towards a perfect fit. For those of you that have the athletic figure (hate you), with a small waist and large seat (ok, ass) you can buy the larger size and glide the waistband until you are comfortable. For those of us with a good living athletic figure (ok, large) you can get the pants to fit nice on the seat and glide the waistband out.
Fabrics are very important. We use natural, cool wool for our pants and merino wool with polyester for our polos. The wool keeps your body temperature cool in heat and warm in the cold. Q’aja is created for the savvy guy that can appreciate and understand these attributes.
We are always looking at ways of improving our products, not just from a design perspective but also functionality. We hope that Q’aja actually initiates the demand from the buyers through its creativity. Remember, when we created the [V] slits at the hem of the pants, initially people were not sure; but now everyone is wearing them because they are not only functional but also good-looking and different.
2. What do you think was the biggest golf moment of 2009? Ricardo Gonzalez’s victory on the European Tour. After four barren years of just qualifying and getting his card, he finally put in a performance that even Tiger would have been proud of. Five birdies out of his last six holes which consisted of some amazing shots through trees and bunkers....truly amazing! The fact that he had just started to wear Q’aja clothing just two months prior, well that’s another conspiracy theory.......
3. You have a young US PGA Tour player, Scott Piercy, sporting Q'aja in the US. How has having a young staff influenced your designs? It has been good to have a US player in our stable. I have to say the US market generally has a very conservative view as far as fashion goes. You have also been brought up in the world of ‘dress down,’ ‘easy-fit’ and washing machines.
So I was keen to show the Q’aja ethos to you guys. Scott Piercy decided he wanted to have a different look than the other players and understood the benefits of the products and their quality fabrics. Again, as Scott will tell you, the positivity he feels everytime he goes out to play is because of the feel-good factor he gets when he puts Q’aja label clothing on. Oh, and he’s not had a bad maiden year either!
We introduced some trendier designs for some of our younger players without going overboard. Remember Q’aja is about sophisticated style. These have been introduced initially through our world exclusive bespoke Polo facility.
4. We've been speaking for some time now about the Q'aja "bespoke polo" service. Is this currently being offered in the UK? Can we expect this service to appear in the US soon? The bespoke Polo facility has been introduced into the UK and US but only on a private basis at present. The problem we have with making it commercially available is cost. Golf stores or Country clubs feel that their consumers wouldn’t spend too much on a golf product! On the contrary we receive numerous enquiries from around the world asking for these exact products and consumers want these. So we are in the process of setting up a ‘Friends of Q’aja’ stable. Consumers can join for £10 or $15 and have access to the bespoke sevice at special rates. This will enable them to order some of the unique styles that the Tour players will be wearing, Limited editions. They will also be able to get styling or fitting advice, just like the celebrities. Add to all this advance viewing and ordering of the following seasons ready-to-wear line again at preferential rates. Anyone interested should send an email to info@qaja.co.uk stating interest in ‘Friends of Q’ and state they live in. (Editor's Note: It should also be mentioned that Phil Mickelson, having no clothing deal and the choice of anything to wear, chooses Q'aja bespoke polo services...)
5. Since guys are often wearing styled/scripted outfits on Tour, how much would you say personal style plays a role? How would you describe your own personal style? Many brands will instruct which outfit their tour player should wear and when. Others will just send boxes of products and let the player mix and match on his own accord, which in my opinion, can be a very dangerous thing! Personal style, I think, is very important. You have to be able to look at the person’s personality, complexion, hair and of course, his size. The clothing needs to reflect these personal attributes in a manner that makes the player feel good. If the player feels good in the clothing it will be very apparent on-screen and bodes well for the brand. It has to be a happy marriage.
My personal style is probably reflected in my collections. Sadly, I am no longer a teenager or the athletic soccer player of my youth. I have grown to appreciate quality and sophistication. In a small paraphrase, ‘Classic with a Twist’, just like Q'aja...
-KC
Peter Millar Partners with NBC Sports
Leading Lifestyle Brand Becomes Official Apparel Supplier of NBC Sports Golf Production Team
CARY, NC (November 9, 2009) – Peter Millar, a leader in the luxury apparel market, announced today that it has entered into a new partnership with NBC Sports. Peter Millar will outfit the entire NBC Sports golf talent and production team beginning with the Chevron World Challenge on December 5th, 2009 at Sherwood Country Club. As the official apparel provider for NBC Sports golf, the chosen items will feature both the NBC Sports and Peter Millar logos.
“We are thrilled to form a partnership with NBC Sports. The golf world is such an important part of the Peter Millar lifestyle. With NBC Sports, each week we will be entering into our customers’ home through Dan Hicks, Johnny Miller and the entire broadcast team. ” says Scott Mahoney, President & CEO of Peter Millar.
“We look forward to providing Peter Millar with a national stage for their superior product as our golf announce team will wear a variety of their apparel throughout our extensive schedule,” said Ken Schanzer, President of NBC Sports. NBC’s golf schedule is highlighted by The Players Championship, US Open Championship, Fed-Ex Cup Playoffs & Ryder Cup in 2010.
Peter Millar will bring a timeless sophistication and style to the telecasters’ apparel choices. From sport coats, dress shirts, neckwear, sweaters and knit shirts, the broadcast team consisting of Dan Hicks, Johnny Miller, Roger Maltbie, Gary Koch, Bob Murphy, Jimmy Roberts, Mark Rolfing and Dottie Pepper will all be dressed by Peter Millar.
ABOUT PETER MILLAR
Peter Millar, LLC is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution. The Company’s brand names include Peter Millar, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings and Tweed Peacock. For more information, please visit www.petermillar.com or contact Millie Graham at 919.465.0155 #109 or email: mgraham@petermillar.com.
ABOUT NBC
NBC Universal Sports & Olympics, known for amassing large audiences while presenting the most prestigious properties in sports, represents superior production, broad promotion, and mutually beneficial partnerships, all designed to elevate the sport. Other prestigious NBC Sports properties include Notre Dame football, the U.S. Open Championship, The Ryder Cup, Presidents Cup, Kentucky Derby, Preakness Stakes, Wimbledon, French Open, and the Stanley Cup Final.